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Verifiable review

What we checked on this site

https://intercom.com

Declared goal

A general review

This report is written for whoever can change this site. If that is not you, pass it on.

October 11, 2026·evidence captured during the analysis

This is the report we issued on October 11, 2026. We have not edited it since.

Check your own site the same way

We open up to 11 pages of your site in a real browser, on desktop and mobile, and tell you what we observed, with its evidence and its limits.

Check a URL

If you change only one thing

Mark which details in this form are required

When you change it, measure this site again: we will tell you whether we still observe it.

See the full order and why ↓

1

Diagnose

What we were able to measure

We reviewed 11 of the 44 linked pages, at 1280 px and 390 px. Everything we say below comes from these captures, and each statement has the measurement it comes from underneath it.

Screenshot of the first screen of the page, as it looked when we read it, in a 1280×800 window.
Screenshot of the first screen of the page, as it looked when we read it, in a 390×844 window.

First screen at 1280×800 and at 390×844, as it looked when we read it. Where the first screen ends depends on the window size. Open them at full size to see it.

First screen at 1280×800 and at 390×844, as it looked when we read it. Where the first screen ends depends on the window size. Open them at full size to see it.

What you can leave as it isSee
Other things we observed, none of which point to a problem.See
What its forms ask forSee
What we checked and what was left outSee
The measurements, one by oneSee

We ran 6 checks. Complete: 2. Partial: 4. Not measured: 0. With that, we flag 3 changes for you.

2

Decide

What you can decide

Each one is a change you can make, with the measurement it comes from and how to check that it is done. In stage 3 we tell you in what order we would make them.

They are not ordered by urgency. Which one you work on first is a decision this report does not make.

Found in the review, with no demonstrated relation to what you asked for.

  • Act

    Mark which of these fields are required

    Why we say this —This form asks for 2 details, and we found none declared as required in a way we can read. It appears on all 11 pages we reviewed.

    Nobody knows what they can leave blank. Neither does the browser, so it cannot warn before sending: the warning comes late or not at all.

    You will know it is done whenthe required fields are declared as required.

    It appears on 1 of the 11 pages we reviewed.

    Where: /signup/email?solution_id=29

    The measurement: We counted what the form asked for when it opened; it may ask for more as you go.

    Confirm it by looking at the form: the required fields stand out at a glance, and in the code they have required

    What we do not know about this check: Complete across the pages we read.

    The evidence

  • Act

    Make one of these actions stand out from the others

    Why we say this —On the first screen of these pages there are actions that share the same background, text color and font size. It appears on 10 of the 11 pages we reviewed.

    Whoever arrives has to read them all to decide. When everything carries the same weight, nothing guides.

    You will know it is done whenthose actions no longer share all three at once.

    It appears on 10 of the 11 pages we reviewed.

    Where: /, /helpdesk, /integrations, /security, /small-business, /legal/cookie-policy, /helpdesk/inbox, /live-chat, /helpdesk/copilot, /helpdesk/tickets

    Check before you touch it: we do not measure this.

    What we do not know about this check: Partial. We stopped before finishing: of the visible links and buttons on this page, we stored 72 of 80.

    The evidence

  • Act

    Darken the text that does not reach the minimum against its background

    Why we say this —At least one piece of text on these pages falls below the minimum contrast that applies to it. It appears on 10 of the 11 pages we reviewed.

    In low light, in bright light or with tired eyes, this text blends into the background. Anyone who does not read it, does not read it.

    Lightening the background also works, or changing both. We give you one so you do not have to choose.

    You will know it is done wheneach pair reaches the minimum that applies to it.

    It appears on 10 of the 11 pages we reviewed.

    Where: /, /helpdesk, /integrations, /security, /small-business, /legal/cookie-policy, /live-chat, /helpdesk/copilot, /helpdesk/inbox, /helpdesk/tickets

    The measurement: We measure against the reference the check itself brings: 4.5 to 1 for normal text and 3 to 1 for large text. We did not set it. We do not measure text that sits on an image or a gradient: the check cannot work out the background color, and those cases never get this far.

    Confirm it with the eyedropper in the browser inspector: each of the color pairs listed in the full report now reaches its minimum

    What we do not know about this check: Partial. Visible focus does not show in a still capture, so we did not check it.

    The evidence

3

Act

What to do, and in what order

3 changes, in the order we would make them. If you are only going to change one thing, change the first one.

Where this order comes from: three things we measured — how much it overlaps with what you asked us for, whether we could check it fully or only partly, and on how many of the 11 reviewed pages it appears. What we checked fully goes before what we checked partly. We do not measure how much each change costs, so if the first is expensive and the third is one line, start with the third.

Mark which details in this form are required

How to check it: Confirm it by looking at the form: the required fields stand out at a glance, and in the code they have required

1 of the 11 pages · the card

Make the main action look different from the rest

You check this yourself: we have no way of measuring whether it is done.

10 of the 11 pages · the card

Raise the contrast of this text against its background

How to check it: Confirm it with the eyedropper in the browser inspector: each of the color pairs listed in the full report now reaches its minimum

10 of the 11 pages · the card

There is one more step

State whether these dropdowns are open or closed

How to check it: Confirm it in the menu code: it has aria-expanded, and its value changes when it is opened and closed

All 11 pages · the card

What you can leave as it is

We looked at this in full and found nothing to fix.

  • Metadata and shareability

Other things we observed, none of which point to a problem.

There are 14 facts.

  • We counted 383 images on the pages we reviewed. 67 of them are declared as decorative.
  • The main heading of / says: “A complete system for AI and human customer service”.
  • The main heading of /signup/email?solution_id=29 says: “Start your 14-day free trial, no credit card needed”.
  • The main heading of /helpdesk says: “The helpdesk built for AI and humans”.
  • And 8 more.
  • 11 of the 11 pages we reviewed have a title, a description and sharing data.

  • Metadata and shareability

    We looked at it on every page we read and found nothing to flag.

What its forms ask for

A form without a title inside the form itself. If there is a heading just above it but outside it, we do not count it.

  • A form without a title of its own asks for 2 details; we found no mark we can read that says which are required. It is on /signup/email?solution_id=29.

Why it matters: Every detail asked for before getting an answer is one more decision for whoever fills it in.

We counted what the form asked for when it opened; it may ask for more as you go. We only see the forms the page declares as forms.

What we checked and what was left out

This report looks at this site at 390 pixels wide, with the same checks we run on desktop. There are three things specific to mobile that we do not check yet: the size of what has to be tapped, whether the phone zooms in on the page when a field is tapped, and what text size is left afterwards. That we do not name them does not mean they are fine: it means we have not looked at them.

We read 11 pages on desktop, and all of them could also be read on mobile.

Consent notice: on all 11 pages of this review, we were able to establish whether there was one, either because we saw it or from the services the page loads.

We read 11 of the 44 pages we found linked from the one you gave us. We start with the pages in the main navigation; footer links go last. Besides the page you gave us, we read up to 10 more pages per diagnostic. Here we reached that limit.

What we did and on what

We read 11 pages on October 11, 2026. We have 5 findings, in 5 groups.

How we chose which pages to read. We followed the links on www.intercom.com and found 117 anchors. 55 were repeated and 18 pointed outside the site.

We ran 6 checks. Complete: 2. Partial: 4. Not measured: 0.

  • https://www.intercom.com/
  • https://www.intercom.com/signup/email?solution_id=29
  • https://www.intercom.com/helpdesk
  • https://www.intercom.com/integrations
  • https://www.intercom.com/security
  • https://www.intercom.com/small-business
  • https://www.intercom.com/legal/cookie-policy
  • https://www.intercom.com/helpdesk/inbox
  • https://www.intercom.com/live-chat
  • https://www.intercom.com/helpdesk/copilot
  • https://www.intercom.com/helpdesk/tickets

We ran 6 checks. Complete: 2. Partial: 4. Not measured: 0.

With that, we flag 3 changes. In no case do we hold back.

Where we did not look

Each abstention with its cause and its scope. Absence of observation is not absence of the problem.

  • Computed accessibility

    Partial. Visible focus does not show in a still capture, so we did not check it.

  • Navigation and links

    Partial. We checked links with no declared destination, but we did not follow any, so we do not detect a link that leads to a page that does not exist.

  • First screen and calls to action

    Partial. We stopped before finishing: of the visible links and buttons on this page, we stored 72 of 80.

  • Third parties and consent

    Partial. This check only covers the domains the page called while loading. We removed the cookie notice by rejecting it. We do not judge whether what the page does with those domains is lawful.

  • Comparison with a reference population

    We do not yet compare this site with any reference corpus.

LIMITS OF THIS REVIEW

  • These observations are limited to the reviewed pages listed above.

  • The pages we did not read are not in these observations: nothing this report says refers to them.

  • What we count as a link or button: links, buttons, controls that submit a form, and anything that declares a link or button role. If something acts as a control without declaring itself one, we do not see it.

  • We measure contrast against the reference the check itself comes with: 4.5 to 1 for normal text and 3 to 1 for large text. It is not a threshold of our own. We do not measure text placed over an image or a gradient: the check cannot determine the background color, and those cases do not reach these observations.

  • This review looked at the site in its light version. If the site changes its appearance when the computer or phone is in dark mode, that version has not been looked at, and what we say here about contrast does not apply to it.

  • This review was done from the Netherlands, within the European Union. A visitor from outside the European Union may not see the same thing: some sites change depending on where they are requested from.

  • Fixed layers are measured in each of the windows used in this review. At another window size, the part of the first screen that is covered changes, and a layer that covers nothing in one window may cover something in another.

  • We do not count images declared as decorative: an image is declared decorative with alt="", and that is a choice made by whoever put it there. We trust that declaration; we do not check whether the image really is decorative.

  • When we review the declared type of a field, we go by its name and its label. We do not check what is typed into it, so a field whose name does not announce what it expects can go by without us flagging it.

  • You wrote “A general review” as your goal. We could not relate what you wrote to what we know how to check, so we ordered the report without taking it into account. That is a limit on our side.

  • This review abstains on 5 points. Each one, with its cause and its scope, is under “Where we did not look”.

The measurements, one by one

On 10 of the 11 pages we reviewed, the first screen has links and buttons that share the same background, text color and font size.

F4 · First screen and calls to action

Their appearance does not separate one action from another: someone arriving has no visual cue to choose by.

It appears on 10 of the 11 pages we reviewed. Among them: /, /helpdesk, /integrations. Plus 7 more.

The count for each page

  • https://www.intercom.com/ · 4
  • https://www.intercom.com/helpdesk · 3
  • https://www.intercom.com/integrations · 3
  • https://www.intercom.com/security · 4
  • https://www.intercom.com/small-business · 3
  • https://www.intercom.com/legal/cookie-policy · 2
  • https://www.intercom.com/helpdesk/inbox · 3
  • https://www.intercom.com/live-chat · 3
  • https://www.intercom.com/helpdesk/copilot · 2
  • https://www.intercom.com/helpdesk/tickets · 3

Where it is

a,button

About this check: Partial. We stopped before finishing: of the visible links and buttons on this page, we stored 72 of 80.

If you decide to change it: Change the style of whichever one should be the main action. We have not tested the change, so we do not know what else is affected.

One form asks for a single detail, and we found nothing that says whether it is required.

F3 · Observed forms

Why it matters: Whoever fills it in does not know what they can leave blank until they try to send it.

It is on /signup/email?solution_id=29.

We counted what the form asked for when it opened; it may ask for more as you go.

Where it is

Continue§checkbox:|text:email

If you decide to change it: Mark each required field in its label, and declare it on the field itself with the required attribute. We have not tested the change, so we do not know what else is affected.

On 10 of the 11 pages we reviewed, there are pieces of text that barely stand out from their background.

F1 · Computed accessibility

Why it matters: It is hard to read against the color behind it.

It appears on 10 of the 11 pages we reviewed. Among them: /, /helpdesk, /integrations. Plus 7 more.

We measure against the reference the check itself brings: 4.5 to 1 for normal text and 3 to 1 for large text. We did not set it. We do not measure text that sits on an image or a gradient: the check cannot work out the background color, and those cases never get this far.

The measured colors, with their page

  • 2.61The text is #a0a0a0 on #ffffff · 3 times on https://www.intercom.com/ · it says “A complete system for”
  • 2.74The text is #989896 on #faf9f6 · 4 times on https://www.intercom.com/ · it says “One ticketing system for customer issues, back-office collaboration, and tracker tickets t”
  • 2.77The text is #9b9b9b on #ffffff · 4 times on https://www.intercom.com/ · it says “Deploy Fin across phone, email, chat, Slack, and more so every customer receives accurate,”
  • 2.74The text is #989896 on #faf9f6 · 4 times on https://www.intercom.com/helpdesk · it says “With Human in the Loop, Fin asks a teammate in the Inbox when it needs a review, some info”
  • 2.77The text is #9b9b9b on #ffffff · 4 times on https://www.intercom.com/helpdesk · it says “Order history, billing and account details from tools like Shopify and Stripe sit in the c”
  • 2.6The text is #9d9c9a on #faf9f6 · 8 times on https://www.intercom.com/helpdesk · it says “Copilot”
  • 2.77The text is #9b9b9b on #ffffff · 6 times on https://www.intercom.com/integrations · it says “See everything in one view in the inbox — pull in data from tools like Shopify and Stripe ”
  • 2.74The text is #989896 on #faf9f6 · 6 times on https://www.intercom.com/integrations · it says “Meet customers on the social and messaging apps they already use, with the same context an”
  • 2.77The text is #9b9b9b on #ffffff · 4 times on https://www.intercom.com/security · it says “ISO 42001 certified for AI management system governance across the business, and Fin AI Ag”
  • 2.74The text is #989896 on #faf9f6 · 4 times on https://www.intercom.com/security · it says “Procedures let Fin handle multi-step workflows, apply business rules, and trigger approval”
  • 2.74The text is #989896 on #faf9f6 · 4 times on https://www.intercom.com/small-business · it says “Fin handles conversations around the clock. When something needs a person, it hands off wi”
  • 2.61The text is #a0a0a0 on #ffffff · 3 times on https://www.intercom.com/small-business · it says “Deliver tailored experiences”
  • 3.94The text is #808080 on #ffffff · 8 times on https://www.intercom.com/legal/cookie-policy · it says “Effective August 21, 2026”
  • 2.77The text is #9b9b9b on #ffffff · 4 times on https://www.intercom.com/live-chat · it says “Support happens right inside your product, so customers get an answer without ever leaving”
  • 2.74The text is #989896 on #faf9f6 · 2 times on https://www.intercom.com/live-chat · it says “Whether a customer reaches you on web, iOS, or Android, Fin delivers the same clear, high-”
  • 2.77The text is #9b9b9b on #ffffff · 4 times on https://www.intercom.com/helpdesk/copilot · it says “When a conversation needs a ticket, your team creates and works it in the same place Copil”
  • 2.77The text is #9b9b9b on #ffffff · 7 times on https://www.intercom.com/helpdesk/inbox · it says “Copilot uses your conversation history to generate answers, and you choose exactly which c”
  • 2.74The text is #989896 on #faf9f6 · 2 times on https://www.intercom.com/helpdesk/inbox · it says “Assign tickets to back-office teams and ensure everyone has the context they need to colla”
  • 3.54The text is #888888 on #ffffff · 4 times on https://www.intercom.com/helpdesk/inbox · it says “20 Updates Shipped”
  • 2.77The text is #9b9b9b on #ffffff · 5 times on https://www.intercom.com/helpdesk/tickets · it says “Send ticket forms through a bot or directly in your product to reduce back-and-forth.”
  • 3.5The text is #868583 on #faf9f6 · 4 times on https://www.intercom.com/helpdesk/tickets · it says “20 Updates Shipped”

About this check: Partial. Visible focus does not show in a still capture, so we did not check it.

If you decide to change it: Change one color in the stylesheet. We have not tested the change, so we do not know what else is affected.

On all 11 pages we reviewed, we found menus that open and close without saying which of the two states they are in.

F2 · Navigation and links

Why it matters: Someone using a screen reader cannot tell whether it is expanded.

It appears on 11 of the 11 pages we reviewed. Among them: /, /signup/email?solution_id=29, /helpdesk. Plus 8 more.

at both widths

We found no aria-expanded attribute on the control that opens it, nor anything that changes it from false to true when it opens.

The count for each page

  • https://www.intercom.com/ · 1
  • https://www.intercom.com/signup/email?solution_id=29 · 1
  • https://www.intercom.com/helpdesk · 1
  • https://www.intercom.com/integrations · 1
  • https://www.intercom.com/security · 1
  • https://www.intercom.com/small-business · 1
  • https://www.intercom.com/legal/cookie-policy · 1
  • https://www.intercom.com/helpdesk/inbox · 1
  • https://www.intercom.com/live-chat · 1
  • https://www.intercom.com/helpdesk/copilot · 1
  • https://www.intercom.com/helpdesk/tickets · 1

Where it is

[aria-haspopup]

About this check: Partial. We checked links with no declared destination, but we did not follow any, so we do not detect a link that leads to a page that does not exist.

If you decide to change it: One attribute per menu. We have not tested the change, so we do not know what else is affected.

On all 11 pages we reviewed, there are external domains that load before anyone touches anything. On the page with the most, there are 12.

F6 · Third parties and consent

They showed up in the first load, before we answered the cookie notice on 11 of the 11 pages in this review. It is what someone finds when they arrive at the site and have not answered yet.

Among them: 380ce6d4f3e0.edge.sdk.awswaf.com, cdn.cookielaw.org, cdn.sanity.io. Plus 12 more.

It appears on 11 of the 11 pages we reviewed. Among them: /, /signup/email?solution_id=29, /helpdesk. Plus 8 more.

at both widths

The count for each page

  • https://www.intercom.com/ · 6
  • https://www.intercom.com/signup/email?solution_id=29 · 12
  • https://www.intercom.com/helpdesk · 6
  • https://www.intercom.com/integrations · 7
  • https://www.intercom.com/security · 6
  • https://www.intercom.com/small-business · 5
  • https://www.intercom.com/legal/cookie-policy · 6
  • https://www.intercom.com/helpdesk/inbox · 5
  • https://www.intercom.com/live-chat · 5
  • https://www.intercom.com/helpdesk/copilot · 6
  • https://www.intercom.com/helpdesk/tickets · 5

Where it is

network

About this check: Partial. This check only covers the domains the page called while loading. We removed the cookie notice by rejecting it. We do not judge whether what the page does with those domains is lawful.

No fix proposed: this is a decision worth consulting on.

All cases

The other cases: Airbnb · Atlassian · Attio · Basecamp · Calendly · Dropbox · Duolingo · GitHub · Linear · Loom · Miro · Notion · Paddle · PostHog · Shopify · Simple Analytics · Typeform · Umami · Vercel · Zoom

Check your own site the same way

We open up to 11 pages of your site in a real browser, on desktop and mobile, and tell you what we observed, with its evidence and its limits.

Check a URL

Provenance

The instrument this review was written with.

Artifact versionartifact.v15
Resolution baseCaptured
CapturedOctober 11, 2026, 12:57 UTC
Page setcs-4d796747-ab20-431e-8432-fbb741db3145
Instrumentcopy-familias.v32 · spine seis-secciones.v1 · surface superficie:47f340120276a76a
Field definitioncenso-de-formularios.v1 · we do not count: hidden, submit, button, reset, image and the anti-spam tokens · the fields marked aria-hidden · the search fields: they do not ask for details about the person; they are a navigation control · the fields that appear while typing or in later steps: they are not guessed
Selection rulenot recorded

These versions identify the instrument, not the exact wording: the same version can cover later wording corrections.

Requested addresshttps://intercom.com
Final addresshttps://www.intercom.com/
ReadingRead on October 11, 2026. Sites change.

Examples made on public home pages. They imply no commercial relationship, engagement, validation or approval on the part of the brands analyzed.

If you own one of these sites and do not want its report here, write to us and we will take it down the same day. You do not have to explain why.

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