Verifiable review

What we checked on this site

https://umami.is/

Declared goal

A general review

This report is written for whoever can change this site. If that is not you, pass it on.

September 26, 2026·evidence captured during the analysis

This is the report we issued on September 26, 2026. We have not edited it since.

Diagnose

What we were able to measure

We reviewed 11 of the 22 linked pages, at 1280 px and 390 px. Everything we say below comes from these captures, and each statement has the measurement it comes from underneath it.

Screenshot of the first screen of the page, as it looked when we read it, in a 1280×800 window.

Screenshot of the first screen of the page, as it looked when we read it, in a 390×844 window.

View at full sizeBack to reading size

First screen at 1280×800 and at 390×844, as it looked when we read it. Where the first screen ends depends on the window size. Open them at full size to see it.

What you can leave as it isSee

What its forms ask forSee

What we checked and what was left outSee

The measurements, one by oneSee

We ran 6 checks. Complete: 2. Partial: 4. Not measured: 0. With that, we flag 3 changes for you.

Decide

What you can decide

Each one is a change you can make, with the measurement it comes from and how to check that it is done. In stage 3 we tell you in what order we would make them.

They are not ordered by urgency. Which one you work on first is a decision this report does not make.

Found in the review, with no demonstrated relation to what you asked for.

Act

Declare this field as an email address

Why we say this —The “email” field is declared as text, and judging by its name it calls for an email address. It appears on all 11 pages we reviewed.

On a phone the wrong keyboard comes up. Typing an email address with the normal keyboard is slower and produces more typos — and a typo in the email address is a customer who never reaches you.

You will know it is done whenthat field is declared as an email address.

It appears on 5 of the 11 pages we reviewed. · The same value appears in 5 places. · at both widths

Where: https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-hero, https://cloud.umami.is/signup?ref=umami-get-started-banner, https://cloud.umami.is/?ref=umami-nav-footer

The measurement: The field is declared as type="text". We flag it because its name or its label mentions an email address; we do not check what is typed into it. For an email address, the value that declares it is type="email".

Confirm it in the code of that field: its type is now email and not text

What we do not know about this check: Complete across the pages we read.

The evidence
Act

Mark which of these fields are required

Why we say this —On these pages we found at least one form that asks for details and does not mark which are required in a way we can read. It appears on all 11 pages we reviewed.

Nobody knows what they can leave blank. Neither does the browser, so it cannot warn before sending: the warning comes late or not at all.

You will know it is done whenthe required fields are declared as required.

It appears on 2 of the 11 pages we reviewed. · The same value appears in 2 places.

Where: https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/?ref=umami-nav-footer

The measurement: We counted what the form asked for when it opened; it may ask for more as you go.

Confirm it by looking at the form: the required fields stand out at a glance, and in the code they have required

What we do not know about this check: Complete across the pages we read.

The evidence
Act

Make one of these actions stand out from the others

Why we say this —On the first screen of these pages there are actions that share the same background, text color and font size. It appears on 11 of the 11 pages we reviewed.

Whoever arrives has to read them all to decide. When everything carries the same weight, nothing guides.

You will know it is done whenthose actions no longer share all three at once.

It appears on all 11 pages we reviewed.

Where: https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-hero, https://cloud.umami.is/signup?ref=umami-get-started-banner, /product, https://cloud.umami.is/?ref=umami-nav-footer, /blog, /, /platform, /pricing, /compare

Check before you touch it: we do not measure this.

What we do not know about this check: Partial. We stopped before finishing: of the visible links and buttons on this page, we stored 82 of 251.

The evidence

Act

What to do, and in what order

3 changes, in the order we would make them. If you are only going to change one thing, change the first one.

Where this order comes from: three things we measured — how much it overlaps with what you asked us for, whether we could check it fully or only partly, and on how many of the 11 reviewed pages it appears. What we checked fully goes before what we checked partly. We do not measure how much each change costs, so if the first is expensive and the third is one line, start with the third.

Declare the real type of this field

How to check it: Confirm it in the code of that field: its type is now email and not text

5 of the 11 pages · the card

Mark which details in this form are required

How to check it: Confirm it by looking at the form: the required fields stand out at a glance, and in the code they have required

2 of the 11 pages · the card

Make the main action look different from the rest

You check this yourself: we have no way of measuring whether it is done.

All 11 pages · the card

There are 6 more steps, in the same order

Declare the description of this page

How to check it: Confirm it in the page head: the meta description tag appears with its text

5 of the 11 pages · the card

Declare how this page looks when shared

How to check it: Confirm it in the page head: the Open Graph tags appear

5 of the 11 pages · the card

Mark which details in this form are required

How to check it: Confirm it by looking at the form: the required fields stand out at a glance, and in the code they have required

3 of the 11 pages · the card

Raise the contrast of this text against its background

How to check it: Confirm it with the eyedropper in the browser inspector: each of the color pairs listed in the full report now reaches its minimum

All 11 pages · the card

Declare the main heading of this page

How to check it: Confirm it in the page code: the main title is inside an h1 tag

5 of the 11 pages · the card

Declare the alt text for these images

How to check it: Confirm it in the code: every image on those pages has its alt text

1 of the 11 pages · the card

What you can leave as it is

None of the checks we completed lets us say that something should stay as it is. That does not mean it is wrong: it means we do not have a complete check that certifies it.

What its forms ask for

A form without a title inside the form itself. If there is a heading just above it but outside it, we do not count it.

A form without a title of its own asks for 2 details; we found no mark we can read that says which are required. It is on https://cloud.umami.is/login?ref=umami-nav-header y en https://cloud.umami.is/?ref=umami-nav-footer.
A form without a title of its own asks for 4 details; we found no mark we can read that says which are required. It is on https://cloud.umami.is/signup?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-hero y en https://cloud.umami.is/signup?ref=umami-get-started-banner.

Why it matters: Every detail asked for before getting an answer is one more decision for whoever fills it in.

We counted what the form asked for when it opened; it may ask for more as you go. We only see the forms the page declares as forms.

What we checked and what was left out

This report looks at this site at 390 pixels wide, with the same checks we run on desktop. There are three things specific to mobile that we do not check yet: the size of what has to be tapped, whether the phone zooms in on the page when a field is tapped, and what text size is left afterwards. That we do not name them does not mean they are fine: it means we have not looked at them.

We read 11 pages on desktop, and all of them could also be read on mobile.

Consent notice: we could not determine whether there was one on 11 of the 11 pages of this review. On those pages, what we describe is what loaded before we responded to anything; if the notice exists, content that only appears afterwards may be missing.

We read 11 of the 22 pages we found linked from the one you gave us. We start with the pages in the main navigation; footer links go last. Besides the page you gave us, we read up to 10 more pages per diagnostic. Here we reached that limit.

What we did and on what

We read 11 pages on September 26, 2026. We have 10 findings, in 5 groups. There is 1 more that we only show with its evidence.

How we chose which pages to read. We followed the links on umami.is and found 33 anchors. 6 were repeated and 6 pointed outside the site.

We ran 6 checks. Complete: 2. Partial: 4. Not measured: 0.

https://umami.is/
https://cloud.umami.is/login?ref=umami-nav-header
https://cloud.umami.is/signup?ref=umami-nav-header
https://cloud.umami.is/signup?ref=umami-hero
https://cloud.umami.is/signup?ref=umami-get-started-banner
https://umami.is/platform
https://umami.is/pricing
https://umami.is/product
https://umami.is/compare
https://cloud.umami.is/?ref=umami-nav-footer
https://umami.is/blog

We ran 6 checks. Complete: 2. Partial: 4. Not measured: 0.

With that, we flag 3 changes. In no case do we hold back.

Where we did not look

Each abstention with its cause and its scope. Absence of observation is not absence of the problem.

Computed accessibility
Partial. Visible focus does not show in a still capture, so we did not check it.
Navigation and links
Partial. We checked links with no declared destination, but we did not follow any, so we do not detect a link that leads to a page that does not exist.
First screen and calls to action
Partial. We stopped before finishing: of the visible links and buttons on this page, we stored 82 of 251.
Third parties and consent
Partial. This check only covers the domains the page called while loading. We do not judge whether what the page does with those domains is lawful.
Comparison with a reference population
We do not yet compare this site with any reference corpus.

LIMITS OF THIS REVIEW

These observations are limited to the reviewed pages listed above.
The pages we did not read are not in these observations: nothing this report says refers to them.
What we count as a link or button: links, buttons, controls that submit a form, and anything that declares a link or button role. If something acts as a control without declaring itself one, we do not see it.
We measure contrast against the reference the check itself comes with: 4.5 to 1 for normal text and 3 to 1 for large text. It is not a threshold of our own. We do not measure text placed over an image or a gradient: the check cannot determine the background color, and those cases do not reach these observations.
This review looked at the site in its light version. If the site changes its appearance when the computer or phone is in dark mode, that version has not been looked at, and what we say here about contrast does not apply to it.
This review was done from the Netherlands, within the European Union. A visitor from outside the European Union may not see the same thing: some sites change depending on where they are requested from.
Fixed layers are measured in each of the windows used in this review. At another window size, the part of the first screen that is covered changes, and a layer that covers nothing in one window may cover something in another.
We do not count images declared as decorative: an image is declared decorative with alt="", and that is a choice made by whoever put it there. We trust that declaration; we do not check whether the image really is decorative.
When we review the declared type of a field, we go by its name and its label. We do not check what is typed into it, so a field whose name does not announce what it expects can go by without us flagging it.
This review abstains on 5 points. Each one, with its cause and its scope, is under “Where we did not look”.

The measurements, one by one

On all 11 pages we reviewed, the first screen has links and buttons that share the same background, text color and font size.

F4 · First screen and calls to action

Their appearance does not separate one action from another: someone arriving has no visual cue to choose by.

It appears on 11 of the 11 pages we reviewed. Among them: https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-hero. Plus 8 more.

The count for each page

https://cloud.umami.is/login?ref=umami-nav-header · 4
https://cloud.umami.is/signup?ref=umami-nav-header · 4
https://cloud.umami.is/signup?ref=umami-hero · 4
https://cloud.umami.is/signup?ref=umami-get-started-banner · 4
https://umami.is/product · 2
https://cloud.umami.is/?ref=umami-nav-footer · 4
https://umami.is/blog · 6
https://umami.is/ · 7
https://umami.is/platform · 7
https://umami.is/pricing · 7
https://umami.is/compare · 7

Where it is

a,button

About this check: Partial. We stopped before finishing: of the visible links and buttons on this page, we stored 82 of 251.

If you decide to change it: Change the style of whichever one should be the main action. We have not tested the change, so we do not know what else is affected.

The “email” field is declared as text. Judging by its name, it calls for an email address.

F3 · Observed forms

Why it matters: On a phone the right keyboard does not appear and the browser cannot autofill it.

It appears on 5 of the 11 pages we reviewed. Among them: https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-hero. Plus 2 more.

at both widths

The field is declared as type="text". We flag it because its name or its label mentions an email address; we do not check what is typed into it. For an email address, the value that declares it is type="email".

Where it is

input

If you decide to change it: One attribute on that field. We have not tested the change, so we do not know what else is affected.

One form asks for 2 details, and we found nothing that says which are required.

F3 · Observed forms

Why it matters: Whoever fills it in does not know what they can leave blank until they try to send it.

It appears on 2 of the 11 pages we reviewed. Among them: https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/?ref=umami-nav-footer.

We counted what the form asked for when it opened; it may ask for more as you go.

One form asks for 4 details, and we found nothing that says which are required.

Where it is

Continue with Google§password:password|text:email

If you decide to change it: Mark each required field in its label, and declare it on the field itself with the required attribute. We have not tested the change, so we do not know what else is affected.

On all 11 pages we reviewed, there are pieces of text that barely stand out from their background.

F1 · Computed accessibility

Why it matters: It is hard to read against the color behind it.

It appears on 11 of the 11 pages we reviewed. Among them: /, https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-nav-header. Plus 8 more.

We measure against the reference the check itself brings: 4.5 to 1 for normal text and 3 to 1 for large text. We did not set it. We do not measure text that sits on an image or a gradient: the check cannot work out the background color, and those cases never get this far.

This is not all of them: there are at least 345 more.

The measured colors, with their page

3.63The text is #838383 on #fafafa · 16 times on https://umami.is/ · it says “Traffic, campaigns, behavior, conversions, and revenue — one privacy-first analytics platf”
3.55The text is #fafafa on #2b7fff · 3 times on https://umami.is/ · it says “Get started for free”
3.79The text is #838383 on #ffffff · 10 times on https://umami.is/ · it says “Know which marketing actually brings people in.”
3.55The text is #2b7fff on #fafafa · 6 times on https://umami.is/ · it says “Acquisition”
3.6The text is #fafafa on #2b7fff · once on https://cloud.umami.is/login?ref=umami-nav-header · it says “Log in”
3.6The text is #fafafa on #2b7fff · once on https://cloud.umami.is/signup?ref=umami-nav-header · it says “Sign up”
3.6The text is #fafafa on #2b7fff · once on https://cloud.umami.is/signup?ref=umami-hero · it says “Sign up”
3.6The text is #fafafa on #2b7fff · once on https://cloud.umami.is/signup?ref=umami-get-started-banner · it says “Sign up”
3.63The text is #838383 on #fafafa · 7 times on https://umami.is/platform · it says “Everything you need to understand your website — traffic, campaigns, behavior, conversions”
3.55The text is #2b7fff on #fafafa · 6 times on https://umami.is/platform · it says “Acquisition”
3.79The text is #838383 on #ffffff · 37 times on https://umami.is/platform · it says “See where your traffic is coming from to better understand where you should be spending yo”
3.63The text is #838383 on #fafafa · 2 times on https://umami.is/pricing · it says “Simple usage based pricing”
3.79The text is #838383 on #ffffff · 47 times on https://umami.is/pricing · it says “/ month”
3.55The text is #fafafa on #2b7fff · 4 times on https://umami.is/pricing · it says “Try 14-day free trial”
3.63The text is #838383 on #fafafa · 2 times on https://umami.is/product · it says “See how Umami fits your role. Whether you're a developer, marketer, or running an agency —”
3.79The text is #838383 on #ffffff · 12 times on https://umami.is/product · it says “Open source, self-hostable, and API-first. Add analytics to any project with a single scri”
3.7The text is #2b7fff on #ffffff · 12 times on https://umami.is/product · it says “Learn more →”
3.55The text is #fafafa on #2b7fff · 2 times on https://umami.is/product · it says “Get started for free”
3.63The text is #838383 on #fafafa · 2 times on https://umami.is/compare · it says “One privacy-first platform for traffic, campaigns, behavior, conversions, and revenue. See”
3.79The text is #838383 on #ffffff · 41 times on https://umami.is/compare · it says “Umami collects no personal data, uses no cookies, and is GDPR and CCPA compliant out of th”
3.7The text is #2b7fff on #ffffff · 7 times on https://umami.is/compare · it says “Full comparison →”
3.6The text is #fafafa on #2b7fff · once on https://cloud.umami.is/?ref=umami-nav-footer · it says “Log in”
3.63The text is #838383 on #fafafa · once on https://umami.is/blog · it says “Sharing our thoughts on analytics, privacy, marketing and open source”
3.7The text is #ffffff on #2b7fff · once on https://umami.is/blog · it says “All posts”
3.79The text is #838383 on #ffffff · 36 times on https://umami.is/blog · it says “Analytics guides15”
2.05The text is #b5b5b5 on #ffffff · 2 times on https://umami.is/blog · it says “15”
3.29The text is #2b7fff on #eaf2ff · 10 times on https://umami.is/blog · it says “Product updates”
3.6The text is #fafafa on #2b7fff · once on https://umami.is/platform · it says “Sign up”
3.6The text is #fafafa on #2b7fff · once on https://umami.is/compare · it says “Sign up”
3.6The text is #fafafa on #2b7fff · once on https://umami.is/blog · it says “Sign up”

About this check: Partial. Visible focus does not show in a still capture, so we did not check it.

If you decide to change it: Change one color in the stylesheet. We have not tested the change, so we do not know what else is affected.

On the pages we reviewed, we found images without alt text.

F1 · Computed accessibility

Why it matters: A screen reader cannot describe them.

It is on /.

at both widths

We found no alt attribute on those images. A decorative image is declared with alt="", and we do not count those here.

Where it is

img

About this check: Partial. Visible focus does not show in a still capture, so we did not check it.

If you decide to change it: One attribute per image. We have not tested the change, so we do not know what else is affected.

We found no main heading on 5 of the 11 pages we reviewed.

F1 · Computed accessibility

We saw no level 1 element that says what the page is about.

at both widths

We found no <h1> on those pages.

The count for each page

https://cloud.umami.is/login?ref=umami-nav-header · 1
https://cloud.umami.is/signup?ref=umami-nav-header · 1
https://cloud.umami.is/signup?ref=umami-hero · 1
https://cloud.umami.is/signup?ref=umami-get-started-banner · 1
https://cloud.umami.is/?ref=umami-nav-footer · 1

Where it is

body

About this check: Partial. Visible focus does not show in a still capture, so we did not check it.

If you decide to change it: One tag around the title that already exists. We have not tested the change, so we do not know what else is affected.

On all 11 pages we reviewed, there are external domains that load before anyone touches anything. On the page with the most, there are 7.

F6 · Third parties and consent

They showed up in the first load. We could not determine whether this page shows a consent notice, so we do not know whether any of this would have changed after answering it. If that matters for what you are going to decide, check it by hand before acting.

Among them: ad.doubleclick.net, googleads.g.doubleclick.net, static.cloudflareinsights.com. Plus 4 more.

It appears on 11 of the 11 pages we reviewed. Among them: /, https://cloud.umami.is/login?ref=umami-nav-header, https://cloud.umami.is/signup?ref=umami-nav-header. Plus 8 more.

at both widths

The count for each page

https://umami.is/ · 7
https://cloud.umami.is/login?ref=umami-nav-header · 4
https://cloud.umami.is/signup?ref=umami-nav-header · 4
https://cloud.umami.is/signup?ref=umami-hero · 4
https://cloud.umami.is/signup?ref=umami-get-started-banner · 4
https://umami.is/platform · 7
https://umami.is/pricing · 7
https://umami.is/product · 7
https://umami.is/compare · 7
https://cloud.umami.is/?ref=umami-nav-footer · 4
https://umami.is/blog · 7

Where it is

network

About this check: Partial. This check only covers the domains the page called while loading. We do not judge whether what the page does with those domains is lawful.

No fix proposed: this is a decision worth consulting on.

We found no search engine description on 5 of the 11 pages we reviewed.

F5 · Metadata and shareability

Why it matters: Google chooses on its own which snippet to show under the title.

at both widths

We found no <meta name="description"> tag on those pages.

The count for each page

https://cloud.umami.is/login?ref=umami-nav-header · 1
https://cloud.umami.is/signup?ref=umami-nav-header · 1
https://cloud.umami.is/signup?ref=umami-hero · 1
https://cloud.umami.is/signup?ref=umami-get-started-banner · 1
https://cloud.umami.is/?ref=umami-nav-footer · 1

Where it is

head

If you decide to change it: One line in the page head. We have not tested the change, so we do not know what else is affected.

We found no sharing data on 5 of the 11 pages we reviewed.

F5 · Metadata and shareability

Why it matters: When the link is pasted into WhatsApp or LinkedIn, each one improvises the title and the image.

at both widths

We found no Open Graph tags: og:title, og:description and og:image.

The count for each page

https://cloud.umami.is/login?ref=umami-nav-header · 1
https://cloud.umami.is/signup?ref=umami-nav-header · 1
https://cloud.umami.is/signup?ref=umami-hero · 1
https://cloud.umami.is/signup?ref=umami-get-started-banner · 1
https://cloud.umami.is/?ref=umami-nav-footer · 1

Where it is

head

If you decide to change it: Three lines in the page head. We have not tested the change, so we do not know what else is affected.

The headings on each page skip levels once.

F1 · Computed accessibility

Why it matters: Anyone navigating by headings loses the thread of the document.

It is on /blog.

at both widths

We look at the order of the heading levels (h1, h2, h3…) as they appear in the document, and here there is a skip between levels. We do not judge what each heading says.

Where it is

h1..h6

About this check: Partial. Visible focus does not show in a still capture, so we did not check it.

If you decide to change it: Change the level of the tag, not how it looks. We have not tested the change, so we do not know what else is affected.

All cases

The other cases: Attio · Linear · Notion · Paddle · PostHog · Simple Analytics · Typeform

Provenance

The instrument this review was written with.

Artifact version	artifact.v12
Resolution base	Captured
Captured	2026-09-26T11:46:09.244Z
Page set	cs-07057d1b-1a9c-4577-bd68-9d41fbe791c2
Instrument	copy-informe.v1 · spine seis-secciones.v1 · surface superficie.v1
Field definition	censo-de-formularios.v1 · we do not count: hidden, submit, button, reset, image and the anti-spam tokens · the fields marked aria-hidden · the search fields: they do not ask for details about the person; they are a navigation control · the fields that appear while typing or in later steps: they are not guessed
Selection rule	not recorded

These versions identify the instrument, not the exact wording: the same version can cover later wording corrections.

Requested address	https://umami.is/
Reading	Read on September 26, 2026. Sites change.

Examples made on public home pages. They imply no commercial relationship, engagement, validation or approval on the part of the brands analyzed.

If you own one of these sites and do not want its report here, write to us and we will take it down the same day. You do not have to explain why.

What we were able to measure

What you can decide

Declare this field as an email address

Mark which of these fields are required

Make one of these actions stand out from the others

What to do, and in what order

What you can leave as it is

What its forms ask for

What we checked and what was left out

What we did and on what

Where we did not look

Computed accessibility

Navigation and links

First screen and calls to action

Third parties and consent

Comparison with a reference population

LIMITS OF THIS REVIEW

The measurements, one by one

On all 11 pages we reviewed, the first screen has links and buttons that share the same background, text color and font size.

The “email” field is declared as text. Judging by its name, it calls for an email address.

One form asks for 2 details, and we found nothing that says which are required.

On all 11 pages we reviewed, there are pieces of text that barely stand out from their background.

On the pages we reviewed, we found images without alt text.

We found no main heading on 5 of the 11 pages we reviewed.

On all 11 pages we reviewed, there are external domains that load before anyone touches anything. On the page with the most, there are 7.

We found no search engine description on 5 of the 11 pages we reviewed.

We found no sharing data on 5 of the 11 pages we reviewed.

The headings on each page skip levels once.

Provenance